Berkay Ertap · 01Digital marketing · Paid media · Creative strategy
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01

BERK STUDIOS

I built BERK STUDIOS from concept into an international DTC fashion brand. As founder, I owned the complete process across brand identity, product development, production, creative direction, e-commerce, paid media, influencer marketing and retention.

Sector

Fashion & DTC e-commerce

Role

Founder & Brand/Growth Lead

Year

2021–present

Channels & tools
Meta AdsTikTok AdsGoogle AdsShopifyKlaviyoInfluencerEmail

Results

  • €400K+revenue in under three years
  • €70Klaunch-day revenue
  • <€10Kpaid media spend for that launch
  • ±19KInstagram followers
  • ±7KTikTok followers
What I ran, start to finish
  1. Product
  2. Creative
  3. E-commerce
  4. Marketing
  5. Advertising
  6. Sales
  7. Retention
BERK STUDIOSFinal pull, all three plates
01.1

The three plates

The plates below present the main areas of my contribution, including responsibilities, channels, tools and outcomes.

Plate 01 · K

Brand & creative

I started with the identity: the wordmark, the monogram and the emblem, and then their application to woven tags, embossed leather, embroidery and printed mailers. I wrote the campaign concepts, scripts and moodboards that set the art direction, and I organised and directed the photo and film shoots against it, working with photographers, models and other collaborators.

Identity, applied12 items

The BS monogram, drawn as a single interlocking mark
The BERK wordmark with its reversed R
The standalone B mark
The BS mark in its swept alternate form
Metal-eyeleted hangtag held in hand
Reverse of the hangtag, carrying a scannable code
View more work6Show less
Debossed leather patch, two finishes tested side by side
Tonal embroidered emblem on a heavyweight garment
The emblem embroidered across the back of a hood
Brand print applied to production packaging
Printed shipping mailer
Mailers stacked and ready for fulfilment

Art direction5 items

Art direction reference material, not original work

View more work5Show less
Moodboard: movement and motion reference
Moodboard: gesture and silhouette study
Moodboard: styling and proportion reference
Moodboard: figure and staging reference
Moodboard: colour and location reference

Campaign photography10 items

Two figures in the racing-stripe jacket and hooded outerwear
Studio portrait against a hand-painted backdrop
Studio portrait in the washed hoodie
Night exterior, two looks shot on wet ground
Seated pair in outerwear and denim
Street portrait of two figures
View more work4Show less
Doorway portrait, tee and denim
Full-length look photographed at a garden pavilion
Landscape frame with the look placed in the garden
Detail frame: sock and footwear styling on cobblestone

Film6 items

Second Life collection, film one
Second Life collection, film two
Second Life collection, film three
Terra collection, film one
Terra collection, film two
Gron jacket release film

Concepts & scripts2 items

Campaign scriptPDF2 pagesOpen PDFSS26 campaign art directionPDF7 pagesOpen PDF
Plate 02 · C

Product development & production

I handled sourcing and sampling with manufacturers, wrote the spec sheets and fit corrections, and followed production through on the factory floor. The finished pieces were then photographed as commercial product imagery for the store. I directed both the product development and that imagery; the manufacturing and the photography were carried out by the partners I worked with.

Development & sampling15 items

Factory production management sheet for a run
Quilted sample laid flat for review
Quilt stitch detail on the sample
Sample being sewn on the machine
Heavyweight sweat sample in progress
Construction detail on a sample
View more work9Show less
Cropped puffer sample, flat
Bomber sample photographed flat
Washed denim jacket, fit check on body
Cargo trouser sample, flat
Wide cargo trouser sample
Wide trouser sample in olive
Washed and distressed denim sample
Denim short sample with repair detailing
Leather bag sample

Commercial product imagery10 items

Signature hoodie, front, on model
Racing zip hoodie in red and black
Black zip hoodie, front
Pink graphic hoodie, front
Buckle jacket in blue, front
Technical outerwear jacket, front
View more work4Show less
Boxy tee in green, front
Corduroy trouser, front
Laced trouser in black, front
Washed denim trouser, front
Plate 03 · M

Marketing & growth

I managed the paid advertising across Meta Ads, TikTok Ads and Google Ads, built the Shopify store and the conversion work on it, grew an organic and influencer programme into an active community, and set up the Klaviyo flows and campaigns for retention. That work has passed €400,000 in revenue in under three years, and one launch day made about €70,000 on less than €10,000 of ad spend. The dashboards below are permanently redacted, because I do not publish account figures or private data in full.

Paid advertising5 items

Meta advertising account, campaign levelCommercial figures permanently obscured
TikTok advertising account, delivery over timeCommercial figures permanently obscured
TikTok advertising account, campaign breakdownCommercial figures permanently obscured
Google Ads account overviewCommercial figures permanently obscured
Google Ads campaigns, campaign tableCommercial figures permanently obscured

Store & conversion3 items

The BERK STUDIOS storefront homepage
Product detail page for the washed hoodie
Shopify analytics for a trading monthCommercial figures permanently obscured

Community & influencer10 items

Two wearers in the racing jacket on the street
Wearer in the cropped puffer and shorts
Wearer photographed at a crossing
Full look photographed against a lamppost
Wearer in outerwear and wide trouser
Wearer photographed on a marked street line
View more work4Show less
Wearer in the sage tee and short set
Wearer in the taupe co-ord
Wearer photographed against glass
Outerwear worn in snow

Email & retention3 items

A sent campaign email offering members early access
Klaviyo campaign listCommercial figures permanently obscured
Klaviyo automated flowCommercial figures permanently obscured
01.2

All three, back together

As founder, I managed the connection between brand strategy, product development, creative direction, e-commerce and marketing. I collaborated with external partners for photography, models, manufacturing and other specialised areas.

BERK STUDIOS

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