A streetwear and skate label carried from identity through to activation. The marks and the mascot were drawn, ZHYRO PAPER was published as a printed magazine, the campaign was shot and cut for the feed, paid creative was produced as a set, and the brand was put in front of people at pop-ups in Amsterdam and Paris.
Final pull — all four platesA press builds an image one plate at a time. None of them makes the picture alone. These four were pulled by the same person.
The identity first, then everywhere it had to hold: the ZHYRO wordmark and its oval lockup, a spiked mascot drawn out into a whole cast of poses, and ZHYRO PAPER — a printed magazine with its own covers, spreads and activity pages. The brand book is what keeps the system consistent once other hands touch it.
The campaign shoot and everything that ran from it. Night exteriors and lit setups produced the hero frames; the same wardrobe was then cut into organic posts, handed to creators, and worn in collaborations with influencers and Dutch public figures.
Feed creative built specifically for paid rather than lifted from the campaign: product flatlays, creator-led cuts, and outfit collages, produced as one set so a single campaign could run across formats without a second shoot. Campaigns were planned, built and managed across Google Ads, Meta Ads for Facebook and Instagram, and TikTok Ads. Email ran alongside them: campaigns and automated flows created and managed on the same calendar. Figures and account detail in the platform screens are permanently obscured.
Obscured
ObscuredThe brand off the screen. ZHYRO Playroom pop-ups in Amsterdam and on rue Saint-Martin in Paris, a World Cup watch party, the posters that pulled people in, and the queues that turned up for them.
The finished work again, now with every plate accounted for. No handoff between the person who planned it and the person who made it.
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